The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media. The report was based on data from a survey of 100 plus people at B2B companies who are either responsible for buying decis ...Read the full article