The New Year & The New CMO: 3 Key Predictions For 2015

by Jim Yu
Chief marketing officers have no doubt earned their ranks, and they have a big job to do for their brands. Not only must they bring their skills and experience to 2015, they must also be ready and willing to embrace change in order to stay a step ahead of the competition. In this post, I’ll share three predictions that CMOs should prepare for in the coming year, which includ ...Read the full article