Wealthier Baby Boomers Get Their Advertising From TV

by Cynthia Diaz Shephard
Wealthier Baby Boomers Get Their Advertising From TV December 16, 2014 - Posted by Cynthia Diaz Shephard to News Television advertising has the widest span in the upscale Baby Boomer group who are earning incomes of at least $75 annually, according to MarketingCharts. Marketing Charts cited the Shullman Research Center, which segments prior data by generation The majority— ...Read the full article