Why Coupons Rule as Marketing Tools [Infographic]

One of the hardest tasks for a marketer is to have the subject line of your email heard (i.e., read) over all the noise of an inbox, which is why email campaign managers turn to the always-effective coupon. Killer Infographics found that in 2013 there was a 50% year-over-year increase in campaigns mentioning coupons in emails. Coupons were also the No. 1 mobile email campaign trend.Read the full article