100 percent viewability: An unreasonable demand?

by Lucia Moses
In theory, viewability is good for publishers and advertisers. The digital ecosystem has been held up by a shaky formula of ad impressions, a significant portion of which are never seen by a human being, being sold at laughably low rates. So in April, when the Media Ratings Council declared that at least half the ad should be in view for at least one second, publishers welcome ...Read the full article