2015 Will Be the Year of Video Marketing

"Show the readers everything, tell them nothing." —Ernest Hemingway Show, don't tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it's much easier said than done. Fortunately, today's marketers are using video to put the emphasis on showing.Read the full article