Do you see what I see: the road to 100% viewability

by Cynthia Boris
Getting 100% of anything seems like an impossible dream. The government takes a percentage of your paycheck. A percentage of that muffin ends up as crumbs on the plate. And people who say they’re giving you 100%. . . well, clearly it’s just an expression. Still, ad buyers such as Unilever and Group M insist on 100% viewability for all of their digital ad units and back in Nove ...Read the full article