E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

by Matt Mcgee
Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term in the subject line had an open rate that was at least two percent lower on average than e-mails that mentioned “Black Friday” or “Cyber Monday.Read the full article