Get Content First Format Content Later

by Jay Baer
Get all JayToday episodes at http://jaytoday.tv (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.Read the full article

Worry About the Information Not the Format - #JayToday

EPISODE 69 More than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the knowledge of their own employees. The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts. Instead of relying on them, worry about getting the content first, and worry about the format second. Get the information out of the person's head however you can and then take that information to create content on your own. There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes. Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/ SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Are Hashtags Dangerous? - #JayToday

EPISODE 70 Maybe hashtags are more trouble than they're worth. There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on Sunday night, and the Indianapolis newspaper had contacted me to see what I thought about it. You can read more about the situation here (http://www.indystar.com/story/news/crime/2014/12/05/critics-condemn-impd-wecanbreathe-tweet/19941857/), but in general, I've noticed that in a lot of cases when Twitter goes bad, its' because of the hashtag. It could be a simple typo or misunderstanding, or it could be a larger case of misused newsjacking. We're addicted to speed and brevity now, but Twitter is already a short form social network site. Hashtags are like a shortcut within a shortcut. We need to be conscious of this and be extremely careful about how and when we use hashtags to avoid these kinds of issues. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Mitch Joel (http://twitter.com/mitchjoel), a legendary digital marketing and one of the original marketing podcasters. His show, Six Pixels of Separation is worth checking out today - http://www.twistimage.com/tag/podcast OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.