Want to reach millennials? Target social issues, not social climbing

A lot has been written about millennials, as the media and marketers grapple to better understand what makes them tick. With this generation accounting for one-third of the American population — they are the nation’s largest demographic — marketers would be wise to consider what really motivates this increasingly powerful consumer segment.Read the full article

Aidan's New Arm

9-year-old Aidan Robinson spent a week prototyping his own new prosthetic arm. Once that week was over designer Coby Unger worked with him to develop his ideas further.

Find out more about how to build a custom arm of your own here: Instructables.com/id/Playful-Prosthetic-Arm/