What Affects Ad Viewability?

by Caitlynn Cush
Posted on 17 December 2014. What is Affecting Ad Viewability? You may think that placing an ad at the top of a web page is the best way to get noticed. This is not always true, however. An ad makes an impression on someone when at least half of the ad is in view for more than one second. With this in mind, “Google looked across its display ad platforms…to find out what affe ...Read the full article