5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

by Joe Pulizzi
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal.Read the full article