A Year in Review: Celebrating our Customers’ Successes

by Rob Newton
It’s been a busy year for our customers. We’ve been inspired to learn from all of you -- advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on our products as well as the insights you’ve shared. As we come to the end of 2014, we want to share some customer stories that we hope inspire you as much as they have inspired us.Read the full article

L'Oréal Paris Uses Search to Build Brand Love

Julie Chamberlain, vice president of marketing at L'Oréal Paris Haircolor, explains how L'Oréal Paris used Google Search to discover the "Ombré Hair" trend, develop a new product and launch it to the world. When celebrities and runway models started flaunting ombré hair, L'Oréal Paris quickly turned to Search and found a considerable rise in search terms surrounding the popular style. The leading beauty brand also found that consumers were missing an effective way of achieving the look at home. L'Oréal Paris nimbly responded to this insight by developing and launching the world's first DIY ombré solution. L'Oréal Paris now uses search insights to understand the latest consumer beauty trends, and search ads to reach and engage its audience for ombré and beyond. Special thanks to: Julie Chamberlain, L'Oréal USA and the L'Oréal Paris team http://www.youtube.com/user/lorealparisnyc YouTube creators: Arika Sato - https://www.youtube.com/user/ArikaSato Blogilates - https://www.youtube.com/user/blogilates/ Dulce Candy - https://www.youtube.com/user/DulceCandy87 Erin Essiambre - http://www.youtube.com/channel/UCbMm8G6koiZOqX1FUwoBh3g Guy Tang - https://www.youtube.com/user/sailoguy Into the Gloss - https://www.youtube.com/user/IntoTheGlossMotion Luna Attar - https://www.youtube.com/user/lalulitablog Silvia BoschBlog - https://www.youtube.com/user/SilviaBoschBlog Vogue Vandal Beauty - https://www.youtube.com/user/VogueVandalBeauty