Are You Promoting Social Content Properly?

by Michael Levanduski
Over the past couple of years marketers have really embraced the idea of promoting their social media posts. Many of them use the idea that if they take their most popular posts that their existing fans enjoy, they can draw in new fans by simply paying to ‘sponsor’ those posts to a wider audience. While in theory this can be a good idea, it turns out that it is not nearly as simple as that.Read the full article