Atlas Insights Head James Dailey: The Purchase Is the End Goal, Not the Click

by David Cohen
What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click. Dailey wrote: Since the advent of online advertising, search and display channels have jockeyed for their share of digital marketing budgets.Read the full article