Brand lessons from Verizon’s failed publishing venture

by Ricardo Bilton
Every brand wants to be in the content business, but not every brand has the tenacity to stick with it when things get rough. Earlier this month, content hopeful Verizon said it was shuttering SugarString, the tech news site that it launched over the summer. A post-mortem of the failed site serves as a useful cautionary tale for brands flirting with the idea of becoming publi ...Read the full article