Should You Still Send Plain-Text Versions of Your Emails?

by Pam Neely
Email formatting might not sound like a fascinating topic at first, but it can make a huge difference in your results. Unfortunately, whether you should use plain text or HTML is not a straightforward yes or no answer. It has to be decided on a case by case basis. Both formats have their strengths and weaknesses. It’s when you know how to leverage their strengths that you’ll start to see results.Read the full article