The Art of Overbooking

by Joshua Meehan
One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed at putting heads in beds and growing their revenue because room nights are a perishable commodity- every unoccupied room is revenue that cannot be made back. Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows.Read the full article