To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

by Ginny Marvin
It’s been well known that Google has been working on a solution to tie clicks on search ads back to in-store traffic and sales as part of Estimated Total Conversions in AdWords. Today, the company announced the initial roll out of a new “Store Visits” metric in Estimated Total Conversions (ETC). While e-commerce continues to grow, offline sales still account for more than 93 ...Read the full article