3 Ways We Failed at B2B PPC in 2014

by Pauline Jakober
Business-to-business PPC isn’t always as straightforward as the retail sector. Oftentimes, PPC managers are presented with interesting scenarios and unique products and services that require a lot of creativity (to say the least) on the advertising side to try to make it work. Many times, we’re presented with situations that have the odds stacked against them, but we say yes anyway.Read the full article