Comic-Con case study: How Time Inc. fed fans with Gotham previews

San Diego’s Comic-Con used to be for the purists, dedicated fan-boys holed up in Internet chat rooms parsing comic book cannon with like-minded misfits. Now, it’s a now a marketing juggernaut where major studios sell their upcoming releases to the wide, commercial audience. This year, Fox wanted to make sure the debut of its Batman origins series, Gotham, got its share of cha ...Read the full article

Cross-Screen Advertising, Gotham’s New Hero

Celtra helps Time Inc. and FOX successfully promote the upcoming Gotham TV series on mobile and desktop.

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