Connecting with and selling to the C-Suite

by Tom Whatley
When I first started exploring C-suite marketing the CEO of our company, James Harris, told me of a conversation he once had with a top performing salesperson. The jist of it was that, among the various elements of selling, likeability was what they rated the lowest. When James pressed on for more information, this is what they said: “I don’t need to be liked.Read the full article