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adweek.com - 16 readers, 192 Tweets - Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for many gaffe-prone brands.
slate.com - 30 readers, 90 Tweets - So tweeted Best Buy a bit before 4 p.m. Eastern time on Thursday, to the simultaneous delight and outrage of the Internet. (While I was writing this post, the tweet was taken down, and Best Buy issued an apology.) In case you haven't been listening to Serial, the hit spinoff...