Here’s How Best Buy Could’ve Avoided Their ‘Serial’ Twitter Gaffe

by Melissa Lafsky
“Serial,” the most-downloaded podcast of all time, ended this week, creating a pop culture vacuum that probably won’t be filled for a few weeks. But on its way out, the podcast inadvertently became part of a marketing controversy. Fans of the real-life crime drama know that a Best Buy location in Baltimore plays a significant role in the narrative.Read the full article