IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4B

by Greg Sterling
Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 online advertising will come in around $14 billion. If so that would mean the full year 2014 would be worth roughly $50 billion. Last year online ad spending reached roughly $42.Read the full article