Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric

Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impac ...Read the full article