Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

by Steven Jacobs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek) Google wants to prove to advertisers that there’s a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.Read the full article


  • Google's Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

    adweek.com - 11 readers, 261 Tweets - Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a new tool today called "store visits" that gives marketers some insight into which types of search ads—which include local inventory and pr

  • Can Wal-Mart Clerks Ship as Fast as Amazon Robots?

    wsj.com - 7 readers - Retailers’ answer to the threat of Amazon.com is something called ‘omnichannel’—an attempt to use one set of inventory and assets to fill all orders. Wal-Mart, Macy’s and Target are relying on the approach more heavily than ever this holiday season.

  • LivingSocial's new CEO eyes an experience-oriented future

    latimes.com - 11 readers, 19 Tweets - Some big challenges lie ahead for LivingSocial, the online marketplace known for its daily deals and discounted prices on restaurants, spas and local activities. But that’s where the company’s new chief executive, Gautam Thakar, comes in.  

  • Restaurant Discovery Service Zomato Acquires Italy’s Cibando

    techcrunch.com - 8 readers, 238 Tweets - Zomato, the restaurant search and discovery service backed by Vy Capital, Info Edge, and Sequoia Capital, continues to be on an acquisition spree as a means..