Study: Facebook’s Audience Network Outperforms News Feed, Display In KPIs

by Justin Lafferty
How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate. While News Feed ads brought the highest percentage of returning users (65.Read the full article