The long game: How GE, Sony and others navigate digital

Durable goods brands have it rough. Everyone needs a washing machine. But when are they going to be in the market for one? Where will they look? From which retailer will they buy? From automotive to appliances and entertainment, these brands are known for higher price points and technical complexity. As a result, they’re leading customers down a much longer, more tangled path to purchase.Read the full article