10 Top Location-Based Mobile Campaigns of 2014

In the days prior to one-click buying online, the practice of geo-marketing — advertising that is tied specifically to a business’s location — was manifested in billboards, cinderblock-size business phonebook listings, local TV, radio, and so on. But the rise of mobility and the “always on, always connected” lifestyle of smartphone-toting consumers has prompted a shift in how ...Read the full article