Search Marketing Metrics – How to Know When You’re Winning

by Jeff B. Copeland
Search Marketing Metrics – How to Know When You’re Winning December 22, 2014 - Posted by Jeff B. Copeland to SEM & PPC For a local business running text ads on Google or other search engines, the answer is: You win when your ads get you leads at a cost that’s worth it to you. But first your ads have to beat out competing ads on the search engine page to win clicks or phone calls.Read the full article