Champs Sports Named Champs of Social Media Retail Index from Engagement Labs

by David Cohen
Champs Sports, GameStop and Tiffany & Co. finished atop the Retail Index ranking for social media from Engagement Labs, and some of the names found toward the bottom of the list are quite surprising. Engagement Labs explained how it calculates its evalue scores in a press release: Brands are ranked by their evalue score, which is an overall measure of performance and ef ...Read the full article