Don’t Forget the Big Picture in Social Media Strategy

by Jess Ostroff
Hand in hand with the need for analytical minds comes the increased need for the generalist mind. Marketers need to be able not only to see what each individual digital marketing channel can do, but also to knit the pieces together into a cohesive whole in support of marketing goals. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond.Read the full article