Online Trust: Transparency and consumer perceptions in e-commerce
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Get exclusive behind-the-scenes access at IRCE from the MarketingSherpa Media Center. In this video interview with Craig Spiezle, Executive Director, Online Trust Alliance, and IRCE speaker, you'll learn tactics to communicate transparency and trust on an e-commerce site. Spiezle emphasized the extreme importance of ensuring security and privacy online in this interview. A customer will not buy from you if they do not trust your site, and he discussed how to make an operational shift to add trust online. "We need to move from a compliance mindset to stewardship mindset," Spiezle explained. By evaluating a site's reputation through indicators like ease of use, marketers can increase a site's trust, and therefore, revenue. Watch this video to learn about effectively communicating privacy policies, preparing for data breaches, becoming transparent and more.