For Apple’s holiday ad, Facebook video outperforms YouTube

by John Mcdermott
Facebook has scored a victory in its ongoing competition with YouTube for digital video advertising supremacy. Apple, the world’s “best” brand, according to brand consultancy Interbrand, and one of the largest advertising spenders in the world, has shown with its latest commercial that Facebook can be a much more effective distribution channel than YouTube, the Google-owned si ...Read the full article