It’s Raining Marketing: The Importance of Integrated Marketing Communications

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the storm?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak about? There are a few definitions for Integrated Marketing Commu ...Read the full article