Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches

by Pamela Parker
Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline pre-holiday period. Meanwhile, traffic is up 2.2 times over the baseline, perhaps indicating that shoppers are still looking for the best deals, the ideal gifts, or just seeking out a retailer that can ship in time for a pre-Christmas arrival.Read the full article