Oracle Acquires Facebook Data Partner Datalogix

by David Cohen
One of Facebook’s data partners has a new owner, as Datalogix was acquired by Oracle, the two companies announced Tuesday. Datalogix specializes in aggregating data on offline consumer spending and tying it to digital marketing, and the company said it provides insights on more than $2 trillion in consumer spending from 1,500 data partners across 110 million households.Read the full article