Social Media’s Naughty or Nice List: Which Brands are Winning in Sentiment?

We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform* , we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media & Entertainment to determin ...Read the full article