Star Shares What Content Marketers Can Learn From The Entertainment Industry

by Clare Mcdermott
Academy Award winner Kevin Spacey opens up in this interview about nurturing creatives in the entertainment industry, collaborating with non-media brands, and crafting binge-worthy stories. Do you think non-media brands can pull off the kind of rich, nuanced storytelling we see coming out of the entertainment industry? There’s an incredible explosion happening in the last de ...Read the full article

Kevin Spacey Closing Keynote Highlights - Content Marketing World 2014

Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. After his keynote, Mr. Spacey joined CMI Founder Joe Pulizzi on stage for a brief Q&A with the audience. For more information: http://contentmarketingworld.com/ About Content Marketing Institute (CMI) Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.