5 things we learned about ad transparency in 2014

by Chris Smith
In 2014, the digital advertising industry was abuzz with the word “transparency,” as clients started asking tougher questions about how their money is being spent. This debate — not everyone agrees on what “transparency” means, for starters — has been forcing marketers to shift their priorities and suppliers to change their strategies.Read the full article

Debating Transparency - Jay Sears' Cannes Agency Trading Desk Panel