The alternative gift card

by Seth Godin
Alert shoppers know that gift cards are a little bit of a scam, and a copout as well. What to do if the last minute has arrived and all you have is the internet and a printer? One thought: establish a pattern of giving. You can give a loan to a nascent entrepreneur, buy a cow for a farmer, invest in a new school here or here. Easy to print out, easier to wrap.Read the full article