The Gift of “Give to Get” in Social Media and Content Marketing

by Lee Odden
Me, Nazli & Konnie from Dell & Mark Schaefer at Dell World “Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, ...Read the full article