The year in brands: 4 campaigns that stood out 2014

by Tanya Dua
While it’s fun to pile on brands for messing up, plenty of campaigns in 2014 hit the mark, particularly with the integration of social media. “It’s hard for marketers to know what single video or tweet will be a hit, but they are getting much better at creating the right content and campaign mix across all networks,” Rick Liebling, head of global marketing at Unmetric, told Digiday.Read the full article

P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom at

Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more

'The Last Game' is a story about risky football versus safe football. The scientist and the clones want to prove that riskless football is more effective. Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything to prove the scientist wrong. There is only one way to know who is right: the Last Game. Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno. Register for the new Nike Football App and get the gear to Risk Everything at: USA: Brasil: Latin America: Rest of World:


See the full length version of Selfie: Join the conversation at #BeautyIs Share what beauty means to you at In partnership with the Sundance Institute, directed by Academy Award-winnning documentary filmmaker Cynthia Wade and produced by Sharon Liese, Sefie reveals how we have the power to redefine what is beautiful in all of us. Selfie captures the digital journey of a group of high school girls and their mothers, as they create a new type of selfie - one that celebrates their unique beauty. Dove wants to inspire all women to redefine beauty. Join the conversation at #BeautyIs.