Learn How To Fight Click And Conversion Fraud

by Jeff Baum
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend is rising sharply, and no conversions to boot.Read the full article