Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

by Matt Umbro
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry Kim first touched on this notion of ad fatigue in May of 2013 when he coined the ...Read the full article