Best Practice Pros: How The NFL Scores Big In Email

by Steve Dille
In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive e-commerce hub. Each found its own specific ways to use email as a primary pillar in acquisition and CRM. This time around, we’ll leaf through the email marketing playbook (if you’ll pardon th ...Read the full article