Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year

by Pamela Parker
Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to engage with brands on their smartphones or tablets. With developments like “showrooming,” “second-screening,” hyperlocal targeting and mobile wallets capturing marketers’ attention, our expert columnists provided a wealth of information and insight in 2014.Read the full article