#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015

In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensionsBid strategiesCustom affinity audiencesEngagement ads Implementation of Best Practices These pai ...Read the full article