The graffiti guide to innovation

Tim Masek is an account executive at TBWA\Chiat\Day NY A tag spray-painted onto a wall is no different than a brand’s logo slapped onto a billboard: Both pieces of communication help increase a brand’s awareness. In cities, graffiti artists and marketers fight to win the attention of citizens. While marketers achieve this with traditional out-of-home buys, graffiti artists ar ...Read the full article