Essential Strategies to Boost Your Visibility in 2015 | Adventures in Visibility

by Denise Wakeman
In this episode of Adventures in Visibility, I’m pleased to welcome Stephan Hovnanian joined by Laurie Laizure, to discuss strategies and tactics to help you boost your visibility online and offline in 2015. We look at what marketing strategies are working and what you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online.Read the full article

Essential Strategies to Boost Your Visibility in 2015

Adventures in Visibility - Essential Strategies to Boost Your Visibility in 2015 This Adventure in Visibility features Stephan Hovnanian, a web strategist and joins Laurie Laizure to discuss strategies and tactics to help you boost your visibility online and offline in 2015. We’re looking at marketing strategies that work and you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on? Timestamps: 2:08 Why should people care about their visibility on and offline? 2:18 why you need to be on Google Local 2:59 There's fun stuff you can do to be visible and there's the work you need to do 3:22 why wouldn't you want more visibility? 3:58 You need balance between quantity and quality 4:18 Techniques may change, but fundamentals don't 5:25 Guy Kawasaki quote 7:41 What should we be looking at in 2015? 8:01 Start at the end, what do you want to accomplish by the end of next year 9:40 Can you do it yourself or do you need to find somebody to help? 10:59 Are you getting sucked into things or acting on YOUR goals? 11:57 Tips for a builder (how can you apply this to your business?) 13:58 Are there industry specific social networks for your business? 18:05 Any time you can take online offline and then bring it back online, makes it more real 18:58 Outsourcing - do it or not? 20:58 T-Mobile on GPlus Spotlight 22:22 Godaddy example on how they connect on social 24:13 Laurie - 50% is scheduled; 25% is engaging; 25% promoting other people 25:17 Stephan - has had good success by being very present, being active 26:25 You can't be visible if you're not there 27:32 Bring in someone to do an evaluation on your presence 27:50 the tools Laurie uses 30:08 Stephan: SproutSocial for content scheduling; does most in the stream in real time; helps to have one place to check new content; customizes messages for each platform 32:09 Smartsheet for collaborating on spreadsheet 33:56 Every time you're on social media, someone new is looking at it. 34:07 You need to promote your blog posts multiple times, not just once 34:58 What to do in 2015 for Visibility Strategy 35:18 Laurie - local listing for local business; talk to a professional to find out what do to on a platform by platform for eval and plan 36:19 Stephan - take stock of where you are now; account ownership in your own control; set yourself up so you can delegate to someone else 37:18 Make sure branding is consistent 37:09 Moz.com/local to check our business listing 38:02 You need to control your online destiny, flexibility to follow trends 38:23 Have a goal and purpose; what's going to make you money/achieve your goals 39:17 Denise - get your house in order; make sure your foundation is in place before diving into social; shore up your homebase (blogsite), flows from your goals; then, how do you bring people home 41:14 Laurie - "I would not buy from someone who did not have a website" (current, up to date, not dated) 41:52 How do people perceive your online presence? That tells people about you. 42:06 Attention economy, you have one chance to make an impression 42:27 Attention is a currency - you need to put your best foot forward 44:59 Email is one of the highest forms of visibility 45:54 #1 visibility tip or tactic 46:01 having a plan and scheduling 46:56 get your branding in order; create templates for your image branding 48:48 visual marketing - how can you add a visual element to everything associated with your unique content 49:33 How can I represent this visually; take lots of pictures to create your own images Stephan Hovnanian is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their online presence effectively. And, through his ability to select interesting, innovative, and compelling guests for his online shows, he brings valuable content and resources to his clients. He’s able to solve small business communication problems by developing a strategy unique to them. Google+ https://plus.google.com/+StephanHovnanian/about Twitter https://twitter.com/stephanhov Laurie Laizure, CEO CustomizedWalls, a bespoke wallpaper and wall murals business, is a leading influencer and tastemaker in the interior design and décor space. Along with running her business, Laurie has received national attention for founding the largest and fastest growing International community for Interior Design professionals with the popular Interior Design Community. Google+: http://plus.google.com/u/0/+LaurieLaizure/posts Twitter: http://twitter.com/CustomizedWalls Customized Walls: http://www.customizedwalls.com/ If you'd like to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com